RoCo® is dedicated to open innovation and understands that driving innovation and value creation is critical for our external collaborators and clients.
Open innovation demonstrates RoCo®’s willingness and commitment to share ideas and intellectual property (IP) to achieve mutual goals and growth. Reciprocally sharing IP is an effective mode of conducting groundbreaking research and accelerating time to market for high-impact technology.
This approach is a significant asset to our external collaborators and clients because we:
- Provide added talent
- Reduce project risk and cost
- Reduce time to market
- Increase competitive advantage
There are two aspects to creating value:
1) “Outside-in” aspect, where external ideas and technologies are integrated into the firm’s own innovation process
and
2) “Inside out” aspect, where un- and under-utilized concepts and technologies are permitted outside of the firm to be incorporated into other entities’ innovation processes.
RoCo® embodies the inside out approach to assist other companies to integrate our intellectual property for increased value and a greater good.